A brand refresh for a local venue.
Tulsa clubhouse is a fun venue full of playful backdrops, hanging chairs, and dozens of hand painted vinyl records lining the walls throughout the space. The owner wanted a brand refresh that reflected the playfulness and musical vibes that resonate throughout the room.
I created a fun, eclectic brand identity that gave a wink to retro style lettering, but also maintained a modern feel. The inclusion of a vinyl record within the negative space of the letter "C" was a thoughtful decision. Tulsa Clubhouse hosts a free community night where musicians pratice new works, and every wall is adorned with hand painted vinyl records. Having that visual cue within the logo informs visitors that they're at the right place the moment they walk through the venue's doors.
The owner had already picked a color pallette, which I tweaked to make a little less harsh on the eyes. Finally, I created a simple brand guideline for him to reference when he applies the logo, shapes, and patterns into promotional materials. Below is a sampling of that guideline.
A design to made to attact local artists' curiosity.
The goal for this brand was to create an identity that sparked the interest of creatives and local art enthusiasts throughout the Tulsa community. It needed to convey the "discovery" of emerging artists in a way that felt fresh compared to other branding throughout Tulsa's art world.
It began with the animated eyemark. The gif shows an eye opening and closing repeatedly, each time reavealing a new "pupil," conveying the search (a compass) and discovery (a location marker) of creatives. The brand identity took off from there, with a color pallette and style unique to compared to competing art organizations within Tulsa. It's been used to build the Hidden Creatives website, social media presence, and so much more. Below is a sampling of that guideline.
When two aesthetics collide.
Two designers with different aesthetics wanted to combine the best of their personal style to create a fun shop with unique products for their customers' homes. One of the artists' aesthetic tends to be very geometric and structured, while the other's uses color liberally.
I loved the brand's name, Moontower Labs, as it' s a nod to the giant light fixtures that were installed throughout Austin, TX, in the late 19th century. Using the those streetlights as inspiration, I created a simple version of the top of a moontower. The visual perspective is as if someone was looking up from the base of the pole all the way up to the halo of six lights. I used strong angles to maintain the geometric preference of one of the artists, and then incorporated a rainbow of colors I knew the other artists would be thrilled with. From there, I created a brand and guideline that included shapes and patterns that accentuate their products. The guide also included mockups, directions on how to use the colors, typography, and photography suggestion. Below is a sampling of that guideline.
A professional yet approachable design aesthetic.
The Center for Health Communication (CHC) wanted to create an original brand for their Health Communication Training Series (HCTS). The CHC is part of the University of Texas at Austin, so the branding colors had to be obtained from the campus's brand guidelines while still maintaining a unique point of view. HCTS need to be welcoming while also establishing the credibility of our instructors and the importance of evidence-based communication strategies.
I designed and animated a unique logo using sound waves to convey the communication element to HCTS courses. The soundwave mark were created using an audio recording of someone saying "Health Communication Training Series." I also implemented UT Austin colors that felt the most welcoming, approachable and appealing to the young health communication professionals and providers. The branding has been applied to HCTS courses, social media, animations, and more. Below is a sampling of that guideline.
